Less marketing. MORE SALES.

Yesterday’s marketing is slow, hard to measure, and expensive.
Make sales easier.

Break Free

Retrofit your marketing system

Playing Catch Up?

Yesterday’s marketing isn’t keeping pace. Today’s marketing adapts to put you in the lead.

Get up to speed

Missing The Mark?

Yesterday’s marketing isn’t easy to gauge. Today’s marketing uses straightforward metrics.

Get dialed in

Throwing Good Money After Bad?

Yesterday’s marketing doesn’t come cheap. Today’s marketing is worth every penny.

Get what you pay for

The Felt team gets it and knows what it takes to create and execute great award-winning marketing strategy, branding, websites and catalogs. They are dedicated to creating great working relationships with their clients and truly became an extension of our team. Felt is a valued business partner.

Greg Rewers
Director of Marketing, Accuride International

FELT is the agency you HAVE to partner with when you are ready for out of the box thinking to add growth and profit to your company. They will transform you and your company.

Amy Criss
Director, Women Business Enterprise and Supplier Diversity, 84 Lumber

“For more than a decade, I’ve worked with Felt. Their design team developed the original concept for my Mastering Finish Carpentry DVD series—a concept that we continue to use today with great success. When it came time to rebrand the Katz Roadshow, there was no doubt who to turn do—especially for such a critical task and a completely unique business model. Once again, Felt not only turned out a striking and comprehensive brand package, but their work helped us better organize and focus on the strengths of our brand.“

Gary Katz
Founder, KATZ BRAND

Helping Manufacturers Make Sales Easier

Adding digital, social, or content marketing on your own, can be slow, hard to measure and expensive.
You don’t have to start from square one. Keep what’s working, drop what isn’t, and add what you need.

We can help you retrofit your system to:

A simpler way to generate leads, convert sales, and nurture customers.
FELT retrofits your marketing system to make sales easier.

B2B Sales Are 24/7
Buyers Are In Control

They expect you to be wherever they are, whenever they’re there. Competition is global. Has your marketing adapted?

Yesterday’s marketing systems were not designed for connected communication channels. They rely on time-consuming, labor intensive activities, yielding unreliable results.

Today’s marketing systems are built for omni-channel communication. Integrated components work together to automatically reduce labor, gauge response and scale with sales growth.

Looking Through
Sales-Colored Glasses

FELT Marketing Retrofits reinforce the infrastructure of your lead generation and nurturing system:

WHO you serve
WHAT they value
WHY they respond
WHERE they are

Every retrofit begins with a one day
Breakthrough Bootcamp™ to help you:

discover your unfair advantage
boost your best channels
shorten your buying cycle

Find out what you’re made of.

Make sales easier.

“I can’t remember the last time I spent an entire day focused only on our marketing. We uncovered hidden opportunities, simple fixes and money we’ve been leaving on the table. This was time and money well spent! And, it was a lot of fun.”

Robert LoewManaging Director, Mëtsa Wood USA

Thoughts

TOP TEN B2B Marketing Trends for Manufacturers in 2020

by Allison DeFord | Dec 31, 2019

The connected world has created a smarter customer. How are you adapting in 2020? Download your free Manufacturer’s B2B Marketing Trends Report and make sales easier.

Confessions of a Trailblazer: Surprising Truths, Detours and Milestones 2010-2020

by Allison DeFord | Dec 31, 2019

Reflecting on the last decade, it’s a giant mixed bag of nuts and bolts. (’cause #buildingmaterials) Ten years ago I was 42 and on the precipice of…

Marketing like a Manufacturing Challenger, Rival, or Leader? Test your signal strength and find out.

by Allison DeFord | Oct 11, 2019

Connect with prospects faster, make it easier to find, trust, and choose you before and after the sale with the Manufacturer’s SIGNAL STRENGTH GUIDE to ROI3.

For manufacturers

Like you, we speak distributor, dealer, architect, engineer, design-build, and contractor. We retrofit marketing systems for independent, mid-sized, specialty manufacturers. Our clients span every part of the building materials industry.

If your business started before 1990, marketing today can be overwhelming. In a world full of experts, it's hard to know who to trust. You don't have to start from square one. Keep what’s working, drop what isn’t, and add what you need.

If your specialty products feel invisible to prospects, retrofit your marketing system.

Make Sales Easier

Architectural Hardware