by Allison DeFord | Dec 31, 2018 | B2B Marketing, Marketing Strategy, Strategy, Trends
Made for you and available below: ✅ Manufacturer’s Marketing Checklist ✅ Manufacturer’s Marketing Plan Guide ✅ Manufacturer’s Marketing Trends Report Things. Have. Changed. “The connected world has created a smarter... 
by Allison DeFord | Dec 3, 2018 | B2B Buyers, B2B Marketing, Marketing Strategy, Strategy
“John Boyd is described by some as the greatest military strategist in history that no one knows. According to Boyd, ambiguity and uncertainty surround us. While the randomness of the outside world plays a large role in that uncertainty, Boyd argues that our... 
by Allison DeFord | Nov 15, 2018 | B2B Buyers, B2B Marketing, Social Media, Strategy
Ignoring social media, is a lot like ignoring piles of money lying in the street. YOU don’t have to pick them up yourself, but someone else will. -Lori Sallee Why do YOU think more manufacturing leaders aren’t leveraging social media to make sales easier? I... 
by Allison DeFord | Nov 8, 2018 | B2B Marketing, Content, Customers, Difference
“The people you most want to reach are likely to be the very people that are the most difficult to reach. Attention is not yours to take whenever you need it. And trust is not something you can insist on. You can earn trust, just as you can earn attention. Not... 
by Allison DeFord | Oct 23, 2018 | B2B Marketing, Content, Strategy
It’s all sawdust. I’m fascinated by sawdust. It’s the byproducts of your output whether you’re a podcaster or a writer or entrepreneur. It’s someone who took the sawdust after cutting a bunch of 2x4s, repackaging it and then selling it. Figure out your sawdust.... 
by Allison DeFord | Sep 19, 2018 | B2B Marketing, Manufacturing, Marketing
[ READ TIME: 3 MIN. OR LESS ] “There are two kinds of marketing [for manufacturers]. There’s the kind that no one can possibly like. The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped,... 
