by Lori Sallee | Aug 10, 2016 | B2B Buyers, Brand Awareness, Brand Differentiation, Brand Strategy, Brand Visibility, Communication, Customer Chemistry, Emotional Connection, Manufacturers, Manufacturing, Marketing
Back in the day most road trips had a big destination, whether it was the Grand Canyon, Disneyland, or just Grandma’s farm several states away. But along the way you could break up the trip with a few quick stops at roadside attractions. You could see them coming from... by Lori Sallee | Aug 10, 2016 | B2B Marketing, Brand Differentiation, Connection, Customer Chemistry, Emotional Connection, Manufacturers, Marketing, Print Marketing
Despite the popularity of the Internet and social media, print is still the dominant and most trusted form of marketing—especially when it comes to trade advertisements. Today, most buyers are 60-90% through the sales cycle by the time they contact you. It’s a safe... by Lori Sallee | Jul 5, 2016 | B2B Buyers, B2B Marketing, Brand Strategy, Building Industry, Building Materials, Building Products, Emotional Connection, Mobile
We’re cranking up The Who’s classic hit “Going MObile” on the 8-track tape player as THE NEW STATE OF MARKETING Road Trip heads for Habit, Kentucky. It’s in the middle of nowhere so we’re also cheating a bit, setting our retro vibe aside long enough to fire up the GPS... by Lori Sallee | Jun 1, 2016 | B2B Buyers, B2B Marketing, Building Materials, Building Products, Building Relationships, Communication, Connection, Content, Customer Chemistry, Emotional Connection, Manufacturers, Manufacturing, Marketing, Website
“Breaker one-nine! Breaker one-nine! This is Java Mama rolling down I-35 from Big D on the way to Click, Texas. Any panda bears ahead?” Okay, so we may not have the ’70s-era CB Radio lingo just right, but you get the idea. We’re tuning into channel 19 as we head south... by Lori Sallee | Apr 4, 2016 | B2B Marketing, Brand Differentiation, Content, Emotional Connection, Made in the USA, Manufacturers, Manufacturing, Positioning, Trust
This month the FELT team heads west from Unique, Iowa into an area many consider a new marketing frontier — the world of content. So what better destination could you ask for than Content, Montana? Okay, so it’s probably pronounced con-TENT (as in satisfied), but the... 
by Lori Sallee | Mar 7, 2016 | B2B Buyers, B2B Marketing, Brand Awareness, Brand Differentiation, Brand Promise, Brand Strategy, Emotional Connection, Made in the USA, Manufacturers
Greeting You From Unique, Iowa! Last month, we began our 2016 Road Trip to A New State of Marketing in a city that played a leading role in the historic West Coast lumber trade: Eureka! Located in Humboldt County, Eureka sits along the coast in the Redwood Empire... 
