by Allison DeFord | Sep 19, 2018 | B2B Marketing, Manufacturing, Marketing
[ READ TIME: 3 MIN. OR LESS ] “There are two kinds of marketing [for manufacturers]. There’s the kind that no one can possibly like. The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped,... 
by Allison DeFord | Jun 20, 2018 | Culture, Customers, Marketing
From time to time we all have blinders on, don’t we? Seeing what we want to see instead of what is. As manufacturing leaders, it feels easier to keep blinders on and discount the thing that’s bright and blinding right in front of us. Like, when your... 
by Lori Sallee | Aug 10, 2016 | B2B Buyers, Brand Awareness, Brand Differentiation, Brand Strategy, Brand Visibility, Communication, Customer Chemistry, Emotional Connection, Manufacturers, Manufacturing, Marketing
Back in the day most road trips had a big destination, whether it was the Grand Canyon, Disneyland, or just Grandma’s farm several states away. But along the way you could break up the trip with a few quick stops at roadside attractions. You could see them coming from... by Lori Sallee | Aug 10, 2016 | B2B Marketing, Brand Differentiation, Connection, Customer Chemistry, Emotional Connection, Manufacturers, Marketing, Print Marketing
Despite the popularity of the Internet and social media, print is still the dominant and most trusted form of marketing—especially when it comes to trade advertisements. Today, most buyers are 60-90% through the sales cycle by the time they contact you. It’s a safe... by Lori Sallee | Jun 1, 2016 | B2B Buyers, B2B Marketing, Building Materials, Building Products, Building Relationships, Communication, Connection, Content, Customer Chemistry, Emotional Connection, Manufacturers, Manufacturing, Marketing, Website
“Breaker one-nine! Breaker one-nine! This is Java Mama rolling down I-35 from Big D on the way to Click, Texas. Any panda bears ahead?” Okay, so we may not have the ’70s-era CB Radio lingo just right, but you get the idea. We’re tuning into channel 19 as we head south... by Lori Sallee | May 2, 2016 | B2B Buyers, B2B Marketing, Building Materials, Building Products, Made in the USA, Manufacturers, Marketing, Print, Print Marketing
This month the FELT Road Trip has us rolling over the high, wooded hills of Typo, Kentucky. Our destination is no mistake, because this month we’re focusing on Print — though you might have trouble finding it in the AAA travel guide. There’s something relaxing about... 
