The Marketing Retrofit Company For Manufacturers

Create Curiosity Without Pointing To Your Own Navel

A common assumption in B2B marketing—particularly so in the building materials industry—is that because you’re reaching out to a business you don’t need to be “creative.” Or different. And certainly not fun. Just inform the target audience that you’ve been in business...

What Contractors Want from Manufacturers

Contractors want the lowest prices, quality products and maybe a cool T-shirt now and again. Right?! Unless you’re a mind-reader, how do you really know what they want unless you ask them. Recently, Tradesmen Insights asked contractors what they want from...

culture: from the inside out

Who’s The Bomb? RW Lyall in Corona, California manufactures products serving the fuel gas markets of North America, excelling at assembly, fabrication, coating, painting, blasting, welding, and is highly skilled in designing custom machinery. Why is RW Lyall...