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Check the Expiration Date

Feelin’ it? 

That buzz…that energy in the air. Business is rocking’ and rollin’ in the first quarter and Spring has sprung (or maybe there’s just less smog in the air) whatever the reason, this is a great time to check the expiration date. No, not in your fridge or on your shelves.

Your customers expiration date.

Inspired by a recent post from Seth Godin, I was reminded how precious customer shelf-life is and how many companies aren’t paying attention to it. 

Whether you’re audience is B2B or B2C, there’s a real opportunity here–to pay attention. To surprise and delight our customers. To keep them for a lifetime instead of taking them for granted. (Read Seth’s full post here: http://bit.ly/1ew19EE ) After all, what is the average customer expiration date? If the expiration came and went, what are you doing about that?

What’s one new thing you could do to deliver on your brand promise? What would make your customers stop and take notice? Feel how much “you get them.” Feel special, understood, supported?

On that note, I challenge you to try something new. Fun, free and, promise, it won’t hurt. 

The Challenge 
Make an appointment with yourself and your team and once a week spend 30 minutes brainstorming how you could surprise and delight your customers. That’s it! Just 30 minutes! The cost is zero and the payoff is priceless. A few ground rules: put it on the calendar, cell phones off and laptops closed during, just a pad of paper and a pen/pencil. Be present and remind your team, “there’s no bad idea.” The results will surprise you. The real key here is what you do afterward…put the ideas into action. Immediately! Talk is cheap.

As Seth says, “think lifetime, all the time.” 

I think this goes for more than just our customers… What do you think about that?

AllisonDeFord

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