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As a kid growing up in central Indiana I had little awareness or appreciation of where my shoes were made or where our (one) family car came from. They were just there, at the store or car dealer, my parents purchased them and we used them. I could run faster and jump higher and I always had a ride to school or Baskin Robbins. End of story. Never thought about where those things came from or who made them.

Now in my forties, and with my life’s work dedicated to marketing for manufacturers, I have such a greater appreciation for where things come from and who makes them. Looking back, I can see that manufacturing was behind the making of those Chuck Taylors and that Chevy that housed our uneaten McDonald’s french fries. Back then, General Motors was the largest job creator in our town of 85,000. My grand-dad, father-in-law, uncle and many other family members retired from GM with a gold watch and strong sense of pride for the products they helped build.

This October 2nd is a day to honor manufacturing in America. Maybe you’ve already participated for the last four years. But, in case this is new(s) to you here’s the scoop and why it might matter to you and your company.

Manufacturing Day is an opportunity for manufacturers to highlight their work and their workers and to energize a future pipeline of skilled workers.  An annual event that occurs on the first Friday of October, MFG DAY is an occasion during which manufacturers open their doors to showcase the potential of modern manufacturing and foster interest in manufacturing careers.  All across the country, organizations showed the public what manufacturing really looks like through more than 1,660 open houses and events in each of the 50 states and Puerto Rico with an estimated 50,000 students, parents, and community members attending.  Manufacturing Day also resulted in thousands of articles, TV segments and interviews; participation from public officials; and proclamations across the country – including the first ever proclamation from the President of the United States.  

Supported by a group of industry sponsors and co-producers, MFG DAY is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges. The rallying point for a growing mass movement, MFG DAY empowers manufacturers to come together to address their collective challenges so they can help their communities and future generations thrive.

This info graphic from nist.gov sheds some light on the state of Manufacturing in America and why it is central to our economic strength and a driver of innovation. Manufacturing jobs are some of the best in the country, yet the public doesn’t perceive them to be. And there aren’t enough skilled workers to fill them. But together we can help tell the real story.


Join in this special day with your company tweets, blogposts, employees, sales teams and customers. Make a video about how your company supports manufacturing in America. It’s a great day to celebrate together and amplify the voice of manufacturers in America.

Have your own story to share? Love to hear it in the comments below. #MFGDAY15

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