The Marketing Retrofit Company For Manufacturers

Reflecting on the last decade, you may be feeling like a lot has changed and you’re still recovering from the growth and abundance overload. Or, maybe it was chock-full of challenges and loss and you’re ready to move the f*ck on already!

For this Trailblazer, it’s a giant mixed bag of nuts and bolts. (’cause #buildingmaterials)

Ten years ago I was 42, my daughters were 2 and 10, Felt was 15, and I was on the precipice of a rebrand — of mind, business and mission. I just didn’t know it yet. (cue the tight shot of my ‘deer in the headlights’ look)

Up until that point, my perspective was that my team and I were the smart marketers and very different from our clients. They needed us and we could lead them to the promised land of marketing dreams. (disconnect and negative energy equals lack of alignment and chemistry)

Until we took ourselves through our own process and realized that we are exactly like our clients. In so many ways! Empathy is like a brick-to-the-head. I can still feel the bruise and it’s a constant reminder.

FAST FORWARD

Not only did we learn how to walk a mile in your shoes, we took a big fat swig of our own medicine and advice and became a more whole-hearted company. Making things people want instead of making people want things. (thank you Bernadette Jiwa)

Listening more than we talk. Earning attention one person at a time. Using our voice more consistently and courageously. Choosing a clear position as the only marketing retrofit company serving manufacturers. Devoting our thoughts, ideas, and content to you and this amazing industry of makers.

The Universe wasn’t done with us yet. Not until we took a long hard look at what was no longer working internally and made some major changes to our team and our infrastructure. 2018 was the hardest year of my life. As a leader, a creative partner, a friend, wife, mother, sister and a daughter.

Being an oldest child, I never liked asking for help. I had to learn fast. Fortunately, the Universe answered in big ways.

As a company, we created new client relationships and work we’re in love with. As a leader, I stepped outside my comfort zone and used my voice in a bigger way. This lead to some pretty spectacular opportunities and collaborations I would have otherwise missed.

MOTHERLY ADVICE

As a wife and mom, well, it’s a pretty long and nutty list.

Driving with my oldest daughter, across the country to college was emotional, memorable and filled with angst. I’m not like Beverly Goldberg…I actually flew back home. đŸ˜‰

And watching your youngest go from 2 to 12 is like watching a movie on fast forward. She reminds me that the days are long and the years are short. And, that I do so many things that irritate her.

Being a wife for 31 years is a lot like having long-term customers. You need to constantly be mindful and pay attention. Keep the relationship creative and fresh. Follow sometimes instead of lead. Remember why you fell in love in the first place. And remember to ask them what they need. How you can best support them. And, that empathy and a good sense of humor are never a bad idea.

WHAT’S NEXT

I’ve helped bring brands to life and breathed life back into some that were a little gray around the temples. Road-tested and refined our Breakthrough™ Bootcamp and collaborated with some pretty amazing people all around the country.

Launching a podcast soon and finishing up an online digital course to help small manufacturers help themselves. No agency required. And a slew of other new ideas that are still unfolding.

Thankful for the last ten years of lessons, of experiences and of growth. Grateful for mentors and Superfriends who’ve guided my journey. And beyond excited to usher in a new year and a new decade of helping manufacturers reignite the spark and grow beyond their wildest dreams.

Thank you for your energy and for allowing me (and Felt) into your inbox and feed. It’s an honor and a privilege.

♥️ With 20/20 vision and eyes wide open,

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