Recently, Melissa Leiter wrote a great post on the Lifespan Of Social Media Posts, and broke it down by the 7 most popular platforms: Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram and Pinterest.
It is interesting to note that posts last the longest on two image dominant platforms: YouTube and Pinterest. We are fans of Pinterest for many reasons, but first and foremost for an easy (and fun) way to drive direct traffic to your website.
One of the things we’ve noticed on both YouTube and Pinterest is the “second wave” effect—especially on Pinterest: New users are constantly joining and creating boards with their interests, they often seek board content from existing Pinterest users.
Users benefit in three ways:
- users connect with like users
- users increase their own content
- users connect with and existing community of people with like interests
Reminiscent of that old NBC campaign “If you haven’t seen it, it’s new to you”, second wave pinning brings a whole new life to existing Pinterest content by putting it back in the main (read: most visible) content stream.
Consider the brevity of most social media post’s lifespan when you’re repurposing existing content. Not all your social media followers/connections might have seen something the first time around, and if you haven’t seen it, its new to you.
Make your presence felt.