In a recent TED talk, Julian Treasure discusses How To Talk So People Listen. He outlines the 7 deadly sins of speaking:
- Gossiping
- Judging
- Negativity
- Complaining
- Excuses
- Lying
- Dogmatism
Brands “speak” to customers through print, online, mobile and social mediums. Customers are less likely to listen to brands who are repetitive or predictable. Is your brand worth listening to?
