Ignoring social media, is a lot like ignoring piles of money lying in the street. YOU don’t have to pick them up yourself, but someone else will. -Lori Sallee
Why do YOU think more manufacturing leaders aren’t leveraging social media to make sales easier?
I mean, I get it. Social media started out being all personal and narcissistic…“Look where I am!” “See what I’m eating for lunch!” “OMG, my lips are so ducky!” Several leaders I’ve talked to are still hanging on to the old belief that social media is mostly for the Kardashians to bare their, um, goods or for sharing cute kitten videos. TRUTH IS, social media has evolved. And, at a rapid click. (no pun intended)
Two of the most compelling reasons to include social media in your marketing mix are FREE and TRACKABLE. And, the real beauty is that social media is about being…ding, ding, ding, you guessed it—SOCIAL and emotionally engaging! ♥️
Emotionally Engaged Customers Are:
33% less price sensitive
44% less likely to go to competitors
300% more likely to recommend you
THE STRUGGLE IS REAL
For instance, here’s what a number of manufacturers struggle with, thus reaffirming their skepticism:
- PLANNING — going in half-cocked without a long-term strategy; peters out with no quantifiable results.
- SUBSTANCE — lack of meaningful Pillar Content; run out of things to say real quick.
- AUDIENCE — understanding what actually matters to buyers; only talk about the company, products, features and benefits.
Endlessly talking about your features and benefits only taps into 5% of a buyer’s decision-making brain. (FIVE PERCENT) You also start sounding like that person who shows up at every party and only talks about themselves. Exit, stage left!
This is the very reason we developed the Manufacturer’s Social Media Guide. To make this whole social media thing easy and turn a challenge into an opportunity. Do more with less!
MANUFACTURER’S SOCIAL MEDIA GUIDE
Start leading the conversation and driving conversion before, during and after the sale. Or forward it to your in-house marketing team and let them have all the fun.
This Social Media Guide is as exciting as picking up piles of money right off the sidewalk!. Make it easier to know and trust you. Connect with prospects faster. And, nurture customers during and after the sale. As a result, customers will be 300% more likely to recommend you.
(Truth be told, if you can resist Shaq AND a kitten, you’re not even human!!!)
Consequently, the conversation is happening with or without you! Leverage social media and lead it. Start generating a bigger return now — on your investment, your innovation, and your influence.
Make sales easier. Schedule a 15-minute call.