Made for you and available below:
✅ Manufacturer’s Marketing Checklist
✅ Manufacturer’s Marketing Plan Guide
✅ Manufacturer’s Marketing Trends Report
Things. Have. Changed.
“The connected world has created a smarter customer. How are you adapting?”
No matter what sector of manufacturing you’re in or role you have, we all share a universal interest in trends. It’s human nature to be curious about what the masses are doing. As we plan for the year ahead it’s important to consider what’s new. Or, maybe something we just haven’t tried yet.
We’ve compiled a TOP TEN list of the marketing trends manufacturers should be paying attention to in 2019. Personalization is definitely at the top of the list, along with big data and a mix of new and old-school approaches.
See what you could be doing to make sales easier next year.
Quality is Over-rated
The days of differentiating on quality, customer service and solutions are over. That is to say, it doesn’t even matter whether or not you have the best product in the industry. That you’re family-owned and operated with the longest history. Or, that you have a bazillion sq. ft. with a fleet of trucks and next-day delivery.
It still goes without saying that your product has to work well and solve a problem. And what else?
It has to be easy to find, purchase, receive, and re-order.
Things have changed and adapting requires a new marketing plan for today’s manufacturers.
So, What Now?
Staying relevant and profitable TODAY requires 3 things — continuous self-disruption, reorganization, and strategic communications.
Continuously innovating and keeping pace with how customers search, purchase and share. To avoid falling into the abyss of mediocrity or, God forbid extinction, manufacturers must do something they’ve always resisted in the past.
Embrace change, agree on a new plan and insist that operations, sales, and marketing WORK TOGETHER. Because what got you here won’t get you there. (Think Sears)
So, whether it’s through customer intelligence, integration of marketing technology platforms, augmented data, adoption of an account-based model, or any other strategy discussed in this trend report, as marketers and leaders, we need to come together as a company and choose to provide the kind of personalization and experience buyers expect from us today.
MARKETING PLAN CHECKLIST:
1 – 360° View
INTERNAL ALIGNMENT: Shared Vision For The Customer Experience
Uncover your unfair advantage.
2 – Brand Infrastructure
SPECIALTY vs. COMMODITY: Who Customers Think You Are
Make it easier to know you.
3 – Marketing Strategy
PLANNED vs. HAPHAZARD: How, Where and When You Interact
Make it easier to find you.
4 – Content Strategy
PROACTIVE vs. REACTIVE: How Often You Interact
Make it easier to rely on you.
5 – Content
ENGAGED vs. IGNORED: What You Say, How You Sound
Make it easier to choose you.
6 – Amplifiers (identity, online, social, mobile, print, trade show)
CONVERTING vs. INTERRUPTING: How You Connect Pre and Post-Sale
Make it easier to buy from you.
Reach your desired state faster. Knock that top-line growth goal out of the park. In other words, drive the conversation and conversion and make sales easier in 2019. You deserve to generate a bigger return now — on your investment, your innovation, and your influence.
MANUFACTURER’S MARKETING PLAN GUIDE
Consequently, to make your life easier, there’s a GUIDE for that.
⚡️Connect with prospects faster
⚡️Make it easier to know and trust you
⚡️Nurture customers before and after the sale
‘CRUSHING IT’ in 2019
Whether it’s through customer intelligence, integration of marketing technology platforms, augmented data, adoption of an account-based model, or any other strategy discussed in this report, as marketers and leaders, we need to come together as a company and choose to provide the kind of personalization and experience buyers expect from us today.
And regardless of trends, successful manufacturers connect to the heart of the customer before, during and after the sale. By understanding them, connecting with them and marketing for them, to solve their problems and improve their businesses.
DOWNLOAD your Manufacturer’s 2019 B2B Marketing Trends report. (FREE) Here’s to ‘crushing it’ in 2019 and building on your legacy for generations.
Thank you for your commitment, passion, and creativity. You are our reason for being.