It’s a brand new year, Trailblazer! And, with each new year comes a ritual…a new set of words. Those magical little triggers we strategically place everywhere a 🟨 post-it note will stick to motivate us and keep us on track for the next twelve months. Last year, for example, our words were HEALTHY + WEALTHY + WONDERFUL. These guided the way we wanted our clients and colleagues to feel and the results they’d ultimately achieve. Except this year feels different! As in, three words feels like two too many. Too much. Time to down-size and get laser-specific. Felt’s ONE WORD for 2023 is 🥁 🥁 🥁 🥁: [ FUN : bringing joy, positivity, and creativity to every task and situation. Imagine if every meeting, crucial conversation, trade show, Zoom, flight, errand, social post, and expense report had some fun sprinkled on it?! ] Since all roads lead back to marketing for manufacturers, here’s how to uncover your WORD and how it will drive your company goals, strategy, and results this year.
#1 How You Want Customers To Feel
#2 Content To Help Customers Feel This Way
#3 Package It (Campaign)
#4 Measure Monthly / Adapt
The most beloved and successful brands aren’t just seen and heard, they’re felt. |
🔥 TAKEAWAY: The ONE word that will drive your company goals, strategy, and results this year
Words are like goals—they’re powerful motivators to help us achieve our dreams. And, the dreams we have for customers.
Too many though and you’ll most likely not meet all of them. Too complicated. Too hard to remember. Too many directions.
One word can effectively ignite you and your team to guide customers to their hero state all year long. And, why shouldn’t it be FUN?! 😉
Because, after all, you’re the Trailblazing savior of their entire Universe.
Here’s to helping customers FEEL a connection with you and your brand. Making sales easier!
For more resources, tools, and tactics to make sales easier and more profitable by becoming seen, heard and felt, subscribe to WTMFG!
Or shoot us an email (allison@feltmarketing.com) to strike up a conversation and find out how we can help you improve your marketing system and make sales easier.