Accuride

Established: 1962

SPECIALTY: Hardware

Accuride moves drawers and doors in 25+ specialty markets. To launch a successful new line to an unfamiliar audience, they chose Felt Marketing.

Extensive research guided branding, strategy and content for three key segments:

1. Luxury Retail Designers
2. Luxury Retail Buyers
3. Cabinet Makers

Pre-Launch, launch and post-launch components included:

1. Branding 
2. Strategy 
3. Content Development

Branding included positioning, persona development and a branded digital asset library. Logos colors symbolized Accuride’s future strategy of securing five new markets.

Content included educational, technical and promotional support in various digital and print formats.

A digital marketing network (site, email, social media) supported live events and demonstrations. Pre-show engagement for the luxury retail segment generated architectural specifications and product sales.

The campaign culminated at retail’s premiere industry event: GLOBAL SHOP. Event sales support ensured an omni-channel customer experience.

Email campaign more than doubled the standard response rate. Social media engagement grew by 20%. Senseon™ brand awareness and engagement goals for architects and show attendees surpassed expectations.