Mission Rubber

Established: 1958

SPECIALTY: Plumbing & Waterworks

Mission Rubber connects plumbing and waterworks pipe systems for good. They chose Felt Marketing to reposition and streamline their corporate brand. As a domestic manufacturer for over half a century, a sub-brand of “MISSIONMADE™ In The USA” was also created.

Customer Personas and new CX journey development covered key audiences:

1. Engineers
2. Plumbing/Mechanical Contractors
3. Municipal Sewer Contractors
4. Wholesale Distributors

Company staff received custom, corporate HTML email signatures. Redesigned print collateral included Installation Guides, Safety Data Sheets, Pricing Sheets, and Catalog. Environmental signage and employee apparel also received updates.

Mission reinforced their rebrand with a responsive Website Retrofit. Built with WordPress, it features a custom CMS and administration panel. (Training and comprehensive documentation included.)

ALL company content underwent copywriting, copy editing and updates.

Content development included:

1. Digital Photography
   All product lines imagery
   Leadership portraiture
   Supporting imagery
2. Custom Interactivity
   Coupling Finder
   Associated Product Suggestions
   PDF-On-The-Fly Price Sheets
   Chemical Resistance Guide
   Custom Fabrication RFQ
   Innovation Timeline
   Distributor Finder
   Notable Projects (7 Markets)
   Sustainability Counters
   Literature Request
   Non-Disclosure Agreement (NDA)
   Credit Application
   Customer Survey
3. Additions
   Custom Fabrication
   R&D capabilities
   FAQ’s
   Technical Documentation Library
   Updated Chemical Resistance Guide
   Inventor’s Support (9 Areas)
   MISSIONMADE™ Branding
   All Company Policies (Privacy, Terms, Returns, Warranty)

Following site launch, a Content Marketing Strategy was developed. It connected online and offline touch points, and mapped to the buying cycle.