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The Marketing Retrofit Company For Manufacturers


Established: 1950

SPECIALTY: Woodworking Supplies

The Würth Group is the world’s largest fastener distributor. It has over 400 member companies in 85 countries on five continents. To introduce a specialty woodworking tool line in the U.S., they chose Felt for their national launch campaign.

An integrated print and digital marketing blitz culminated at the AWFS®Fair. This is the largest industry show for furnishings and wood products manufacturers in the U.S.. Exhibitors include manufacturers and distributors of:

  • Machinery
  • Hardware
  • Lumber
  • Upholstery Materials
  • Bedding Components
  • Plastics
  • Wood Products
  • Woodworking Supplies

Online and offline touch points dovetailed to support the national launch campaign:

  1. Digital
    • Professional Photography
    • Microsite
    • Email Content & Campaign
  2. Print
    • Advertisement Campaign
    • Direct Mail Campaign
    • Specialty Tools Catalog

Sales support included a connected customer experience online, in person, and in print. Brand awareness increased 11% in one year.*

*Overheard from an enthusiastic AWFS®Fair guest, “Until a few months ago, I’d never heard of Würth. Now they’re everywhere.”