Tune in to the Manufacturing Masters Podcast or watch it here!
The Marketing Retrofit Company For Manufacturers

It's not about you. 

There is a great deal of hesitation in the building products industry around whether or not to add social media to the marketing agenda. You all know by now that I am a firm believer that social media is here to stay and is a fantastic way to converse with and listen to your audience like never before.

There is also some confusion as to what social media is about. The simple answer, it’s not about you. It’s about your customers. I came across some enlightening dialogue this week from a blogger that I admire, @margieclayman. I think she sums it up nicely. (Thank you, Margie)

Enjoy! 

Social Media should not be about you.

It should not be about you getting a high Klout score.

It should not be about you getting perks.

Social Media should not be about you gaining ground as you tear others down.

It should not be about you calling out everyone (and their mothers and their fathers.).

It  should not be about you scraping money off of people who believe you can help them.

Social Media should not be about you building your case as to why you are the greatest human ever.

It should not be about you making a list.

It should not be about you bad-mouthing a list you didn’t make.

Social Media should not be about you and your ego.

It should not be about you finding a platform where  you can feed unadulterated BS to other people who may buy it.

It should not be about lying to see if you can get away with it.

Social Media should not be about you recreating definitions to better suit your purposes.

It should not be about you offering silver bullets.

It should not be about you maliciously spreading rumors that ruin peoples’ lives.

Social Media should not be about you. It should be about the people you help, the companies you grow, and what you are able to accomplish with this new and powerful tool.

So I’m interested to know, do you agree with this? What do you think Social Media is about?

Sharing is caring!